Investments
Technology/Product Investments
1. Crayon Works Ltd
We mine insights from the most influential segment of customers – opinionators – and then combine it with information that is already publicly available to understand trends before they hit the mainstream consumer. Crayon Works has 3 products....
- SoapBox - We mine insights from a social community of opinionators that interact with each other in a digital environment.
- ReSource - A library of information collated from a variety of sources that captures professional and consumer perspectives
- - with additional cultural and 'real life' perspectives of each country obtained through a network of 'spotters'.
- Hunch - Uses crowd sourcing to develop and identify interesting products.
Country Investments
India
Stake in MARKETVISTAS, a custom market research company working with major Indian and foreign multinationals.
China, Middle East, UK, US, Australia
Discussions in progress with local market research companies.